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Skip to content. Designer Rebecca Minkoff has joined OnlyFans to showcase exclusive content. Image: Bigstock. By Ruth Hogan February 18, Text Size. When American fashion designer Rebecca Minkoff announced last week that she was setting up an OnlyFans account to promote her collection ahead of New York Fashion Week NYFWeven the most liberal in the fashion industry nyc an eyebrow.
The subscription-based social media platform is primarily used to share explicit content, and for many creators, whether celebrities or those from the adult entertainment industry, it can offer a lucrative source of income. Minkoff, however, is proving oving that it is much more versatile. Since joining the platform, she has been fashionshow sharing behind-the-scenes footage to a small but onlyfans audience.
Is OnlyFans the Future of Fashion Week? Rebecca Minkoff Thinks So
Some of the videos have been shot on mobile, but much of the content is highly onlyfans. And while most content creators on OnlyFans charge for the honour of accessing exclusive material, Minkoff is sharings hers full. free. For the most part, Minkoff has been praised for being ahead of the curve on an up-and-coming social media platform, others have declared it an elaborate publicity stunt. Either way, people are talking.
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Fear of missing out According to Talia Datt, founder and director of digital marketing agency The Social Cliq, brands and retailers would be foolish to dismiss the opportunity OnlyFans presents. Given the current nature of the platform and attitudes towards it, Datt believes that sex and pleasure-related products are likely to be the most successful categories on OnlyFans for the "fashionshow." The freedom provided by OnlyFans also allows creators to post without fear of being blocked or censored.
Datt believes that brands and retailers with niche audiences could also find success on the platform. However, I suggest taking the time to consider whether OnlyFans is the right platform for your brand.
Will your audience be found on this platform? If so, great! Early bird As is often the case with emerging social media platforms, those that get in early, reap the benefits. As the site develops, she expects it will continue to tailor its offerings as trends shift.
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