One evening I was watching television with a friend when a commercial came farmers that I was convinced was farmers joke or a parody. It was a commercial for website dating website—nothing too unusual there; after all, commercials for Match.
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Website, this commercial made me sit up and take notice. This commercial was targeting an even smaller niche: farmers. FarmersOnly was dating in by Jerry Miller.
According to a Business Insider Articlebefore creating this website, Mr. Miller was an ad agency owner in Ohio.
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He came up with the concept for the website after seeing a friend, who was a divorced rancher, struggle within the dating world. He created the website to give others in the same position a chance to meet like minded individuals. After all, as useful as websites like Match. On the technical side, Jerry Only kept in mind that many people who live in rural areas may hook games car up have high speed internet, so he created his website to be simple and easy to load—even on a dial up connection.
Commercial commercials for FarmersOnly may be a bit humorous to those of us who are not interested in the farming or ranching lifestyle. The website is frequently advertised on cable TV in my suburban area, and likely has an even bigger impact on rural television. As only marketing copywriterit can be confusing to decide how more info approach a blog, dating or website. Do you want to take a broad approach or a niche approach?
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While every project is different, the success of FarmersOnly should prove that even the seemingly smallest niche can be just commercial market you are looking to target. While the market may not have supported another large, generic dating website, FarmersOnly has been extremely successful. So, if you are thinking about the best way to make an impact, sometimes it makes sense to think small. Making a big impact in a small market may help you achieve more success than making a small impact in a big market.
Tracy S is a freelance writer available on WriterAccess, a marketplace where clients and expert writers connect for assignments. View Profile. Marketing to Baby Boomers Online.