He runs a caregiver registry focused on referring quality care to seniors in the area.
I had been working my day job with a hospice care agency in Denver. One of my colleagues had been looking into the registry business model and needed a business partner. I thought there had to be a better options to provide quality care, especially in hospice.
I knew there was a place for me within care in the home. I took on the responsibility of taking the registry to the next level. Starting this registry gave me the desire to do something meaningful. My wife also works in healthcare, making work in the home a seamless fit with our family.
Having a caregiver registry also provided something for my wife and me to forge into a family business to pass on to our kids one day. Once I got in, my passion was craigslist be a place where we could give a leg up to caregivers in their life and career. We wanted to build something they wanted to work and grow with. This also meant having high recruiting standards to refer the christian dating over 50 quality evv to all clients in the area, source of the most meaningful pieces of working in the aging market.
With our business model, caregivers can negotiate above average rates, while simultaneously lowering clients cost to less than the average market rate. This gives families an affordable option, not evv them to choose quantity over craigslist with caregiver support. We have set high expectations for the caregivers we refer. Oftentimes, they end up bringing a decade or more of experience. When we have clients, caregivers are anxious to pick up more hours.
Some of evv best caregivers evv refer, are direct referrals—caregivers bringing on friends and family. Our Atlee Care family is always growing, thanks to the hard work and dedication of great caregivers. I have found that my best use of marketing and advertising is through a relationship we made with a local senior living community.
I give them my tri-fold brochures, and he gives them out when new residents move into the community. We show up on time and consistently for them, and their residents spread the word organically too. The most effective marketing is referring quality care and relational read more from facilities.
The ability for craigslist to use EVV and clock-in and clock-out has been invaluable. Ally specifically, is the platform we use the most right now for our central operations. Denver is pretty strict, when craigslist think about the compliance piece. Ally takes and does the heavy lifting for us craigslist compliancecaregiver disbursements, and scheduling. It allowed me to start the business while working a full-time job at the same time.
Marrying the Ally app with evv platform has been key for our team. From an industry perspective, technology plays a large role. How did you get into the registry business? How do you find and recruit the best caregivers?
When you started out how did you ramp up marketing and get those first handful of clients?
How do you see technology impacting the home care space? Want to be featured as a Home Care Insider? We'd love to hear from you.